Gone are the days where you can just optimize a site for search (SEO) and be done. Inbound marketing encompasses multiple techniques that, when implemented together, assist one another creating powerful and predictable results. This holistic approach is designed to improve a company’s entire web presence that is essential to build the authoritative position that Google and other search engines look for.
Remarkable and authoritative content, strong social media strategy, great site architecture often combined with a paid advertising strategy for example is the way we gain high organic search position and attract more visitors. Razor Group, as a HubSpot Agency Partner and Google AdWords specialist, understands these techniques and knows how to implement them.
Let us put together an inbound strategy and a PPC (pay per click) campaign for your company that will be the business building lead machine you always hoped for.
Design and Develop
Razor Group Designs and Builds business websites and online images from any starting point. We will work with you to develop a new brand image from scratch or take your existing branding and give it a fresh new current look. We’ll redesign your existing website or build a new site for your business that is a fully responsive mobile ready cutting edge site the is optimized for high ranking search engine results.
- Website design and development
- Content creation
- graphic design
- copy writing
- blog posts
- social posts
- Inbound Strategy (HubSpot CRM and platform setup, implementation and maintenance)
One thing we know here at Razor Group is that you need help! Our main objective is to serve businesses by helping them start or grow their business using cutting edge inbound marketing technologies. That is what we do. Let us guide you through the process of building your online presence and then working with you to maintain it through nurturing it so that you remain on top and continue to grow! As a HubSpot Partner Agency, we can get you setup by working with HubSpot to get you up and running on the HubSpot platform. Then we plan out campaigns with CTAs (Call To Action) with on your website, blogs and social media that together create the funnel that attracts visitors to your website, converts them into leads, closes them into customers and delights those customers to become promoters of your business!. We of course will track all of this so we can clearly see the ROI and the upward trends as we determine what is working best and what may need an adjustment.
Plans and Pricing
You and your business are unique and so are your needs. Please contact us to discuss your project and decided if Razor Group Media is the right fit for your business. We will then be happy to provide a free estimate based on your goals.
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
“Before i met Gregg i was trying to build our website myself, but I quickly got discouraged. When I met with Gregg for the first time I told him exactly what I wanted. He was very attentive to my ideas, straight forward and honest. That is what I was looking for and that’s exactly what I got! Gregg worked fast and hard on making my website a reality. Getting in contact with him was never a problem, which established a lot of faith and trust. The overall experience was great and my web site is better than I could have even imagined. I will be recommending Gregg and his company Razor Group Interactive to everyone i know!”Rene M., Clifton NJ
“I give Razor Group the highest rating …5 stars (on facebook)! They designed my company logo, built an amazing web site and developed and maintains a comprehensive online marketing plan that is low cost and effective. They did all this within my budget and in the most professional manner. I couldn’t be happier with the services they have provided and I highly recommend them to anyone who is in need of web site design, development and marketing for their business. Thank You Razor Group!”Chris H., Pompton Plains
“Wha-hoo!!! My site is all done!!! Thank you Gregg, from Razor Group Interactive!! I’d like to thank and highly recommend Razor Group Interactive, on the creation of my website! They are a professional company with a personal touch! Not only was my site developed in a professional manner, but I was given personal attention to every detail and decision, right down to color and my own preferences!!! Razor group is a full service Web development company! Thank you Razor Group Interactive, for helping me to create my website!!!”Debbie L., Butler, NJ
“A professional website can be a profound marketing tool, which I learned firsthand after using Razor Group Interactive to produce one for my business. Since my knowledge of web design was minimal, I knew it would be a wise decision to hire a company with expertise in the area. It was such a tremendous relief to convey my desires and needs to Gregg and his team and allow them to develop my vision using their creativity and professional skills. In a very timely manner, pages were being presented to me for approval, and before I knew it, my website was amazing. Working with a company that listens to the customer, that communicates effectively and understands the need for timely production, all added to the positive experience. I absolutely love the website that was developed for my business and am also appreciating the customer service when revisions or additions need to be made. You can be sure of a professional job that conveys the image you want for your company when hiring the pros at Razor Group!”S.D., West Milford, NJ
“I needed to say Thank You to Gregg and Razor Group Interactive for creating my company’s new website. They did everything for me from setting up my web address, my email accounts, website hosting and then developed a website that has exceeded my expectations! They are now working on our internet marketing strategy with a Google ad word campaign, search engine and directory visibility and social media presence. …and this is just the beginning. We are working with Gregg and his team to produce our promotional video and provide photography services so that we can take our site to the next level soon. I highly recommend Razor Group Interactive for all your digital marketing needs!!”Mark J., Wanaque NJ
Frequently Asked Questions
What is the inbound marketing?
Razor Group is an inbound marketing digital agency offering a comprehensive way to market your website, product and services. We use the Inbound Methodology developed by HubSpot that involves a funnel system that attracts visitors, converts leads, closes customers and then delights your customers into promoters! The method involves a variety of techniques including SEO, which stands for Search Engine Optimization, which is a form of marketing that is organic, meaning that it is developed over time through many techniques that ultimately leads to high rank positions in the organic search results (usually the listings appear below the paid listings at the top of the search results) of major search engines. There is no fee paid to Google, Facebook or any other website for SEO. Other techniques are blogging, social media posting, inbound link building and campaign building where content of value is offered for free in exchange for the visitors email and other contact information. PPC, which stands for Pay Per Click, is another form of inbound marketing that links to your website or app that involves a fee paid to the search engine or social media platform you are advertising on. Examples of PPC are Google AdWords and Facebook ads. With PPC you get immediate results by appearing on the first page or a top position of a results page after someone has searched specifically for what you offer and in the geographic region you service. This is a great way to get visitors to your website before you are well established on the internet. All of these techniques work and are important and we always suggest a combination of them in order to succeed online.
How much does a business website cost?
A custom built website for your business can cost as little as $1000 and as much as $20,000 or more. We know that is a very wide range! The reason for such a wide range is because every business is different with different budgets and different needs. If you need is a 5 page simple digital brochure with some text copy, a few pictures and a simple contact form and you already have an established logo and/or a company image established, the cost will be on the lower end. On the other hand if you are in need of custom logo design, custom graphic design, photography, video production, an eCommerce solution to sell your products through your web site and have many products and services, in this case your project may get into the higher range of the cost scale. At Razor Group we understand business and we understand that businesses often have limited budgets for marketing. Our commitment to you is that we will work with you to meet your needs at a fair price. We can also put together a schedule where we can build what you need over time to help spread out the cost of the project. We also work with clients on a retainer basis who need on going inbound marketing services and HubSpot software platform training, consulting and services. Call us to discuss your needs and put together a proposal that will work for your company.
What is your refund policy?
Razor Group’s main purpose is to serve you, our customer. We will meet with you to discuss your needs in depth and if we feel that we are not the right fit for your company we will not accept your project. Because of this refunds are rarely an issue. We will work hard to deliver what we said we would deliver in the time frame we committed to. If for any reason your are not satisfied with how things are going at any time within the first several weeks of our working together and the issue can not be resolved, we will issue a full refund for all service related fees and terminate the contract. Our goal has always been to build a long term and mutually beneficial relationship with our clients and are confident that if we choose to work together you will become another one of our very happy and satisfied customers!