Inbound
Gone are the days where you can just optimize a site for search (SEO) and be done. Inbound marketing encompasses multiple techniques that, when implemented together, assist one another creating powerful and predictable results. This holistic approach is designed to improve a company’s entire web presence that is essential to build the authoritative position that Google and other search engines look for.
Remarkable and authoritative content, strong social media strategy, great site architecture often combined with a paid advertising strategy for example is the way we gain high organic search position and attract more visitors. Razor Group is a Google AdWords and Facebook ads specialist meaning that we fully understand these platforms and the techniques and methods to successfully implement them.
Let us put together an inbound strategy and a PPC (pay per click) campaign for your company that will be the business building lead machine you always hoped for.
Design and Develop
Razor Group Designs and Builds business websites and online images from any starting point. We will work with you to develop a new brand image from scratch or take your existing branding and give it a fresh new current look. We’ll redesign your existing website or build a new site for your business that is a fully responsive mobile ready cutting edge site the is optimized for high ranking search engine results.
- Website design and development
- Branding
- Inbound Strategy (SEO & ads)
- Content creation including:
- Graphic Design (logos & custom graphics)
- Copy Writing
- Photography & Photo Editing
- Video Production & Editing
- Strategic Blog Posting
- Social Media Content & Posts
Consult
One thing we know here at Razor Group is that you need help! Our main objective is to serve businesses by helping them start and/or grow their business using cutting edge inbound marketing technologies and techniques. That is what we do. Let us guide you through the process of building your online presence and then working with you to maintain it through nurturing it so that you remain on top and continue to grow! We plan out campaigns with CTAs (Call To Action) carefully placed on your website, blogs and social media that together create the funnel that attracts visitors to your website, converts them into leads, closes them into customers and delights those customers to become promoters of your business!. We of course will track all of this so we can clearly see the ROI and the upward trends as we determine what is working best and what may need an adjustment.
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
Don't Be Shy
If we didn’t answer all of your questions, feel free to drop us a line anytime.
Frequently Asked Questions
What is the inbound marketing?
Razor Group is an inbound marketing digital agency offering a comprehensive way to market your website, product and services. We use the inbound methodology that involves a funnel system that attracts visitors, converts leads, closes customers and then delights your customers into promoters! The method involves a variety of techniques including SEO, which stands for Search Engine Optimization, which is a form of marketing that is organic, meaning that it is developed over time through many techniques that ultimately leads to high ranking positions in the organic search results (usually the listings appear below the paid listings at the top of the search results) of major search engines. There is no fee paid to Google, Facebook or any other website for SEO. Other techniques are blogging, social media posting, inbound link building and campaign building where content of value is offered for free in exchange for the visitors email and other contact information. PPC, which stands for Pay Per Click, is another form of inbound marketing that links to your website or app that involves a fee paid to the search engine or social media platform you are advertising on. Examples of PPC are Google AdWords and Facebook ads. With PPC you get immediate results by appearing on the first page or a top position of a results page after someone has searched specifically for what you offer and in the geographic region you service. This is a great way to get visitors to your website before you are well established on the internet. All of these techniques work and are important. We always suggest a combination of them in order to succeed online.
How much does a business website cost?
A custom-built website for your business can range in cost depending on the level of content and functionality. A basic calling card-type site with information about the business that encourages the visitor to visit your store or contact your business starts at $699 for our 3-page starter website package. More elaborate websitee with e-commerce functions and many products and services can cost much more. The reason for such a wide range is because every business is different with different budgets and different needs. If all you need is a 5 page simple digital brochure with some text copy, a photo gallery and a simple contact form and you already have an established logo and/or a company image established, our $999.00 “Starter Plus” package would be perfect. On the other hand if you are in need of custom logo design, custom graphic design, photography, video production, or an eCommerce solution to sell your products through your website and have many products and services, in this case, your project may get into the higher range of the cost scale. At Razor Group we understand business and we understand that businesses often have limited budgets for marketing. Our commitment to you is that we will work with you to meet your needs at a fair price. We can also put together a schedule where we can build what you need over time to help spread out the cost of the project. We also work with clients on a retainer basis who need ongoing inbound marketing services and consulting. Call us to discuss your needs and put together a custom solution that will work for your company.